As recently as five years back, major business publications were printing articles predicting the demise of online shopping stores. Some experts believed that e-commerce was a trend, something that would die down in time. How useful could online stores be, specifically for goods like clothing, shoes and jewelry, which people wish to see, touch or try on before they make a purchase?
The continuing success of business to consumer trusted online retailers like Amazon and eBay have proven that e-commerce is here now to stay and will continue to grow. It's a secure bet that online shopping is only going to increase in popularity as more and more individuals be determined by the Internet because of their everyday needs. For instance, consider the total amount of money that Americans have been spending each Cyber Monday. Cyber Monday could be the Internet's response to Black Friday, the post-Thanksgiving shopping blowout. In 2011, American consumers spent a massive $1.25 billion, a 22% increase from the last year's total.
More people are willing to spend money online for several reasons. After several years of development, e-commerce has now evolved right into a a secure and reliable method to get and sell products. Not only that, consumers prefer to get from online shopping stores, because they've use of much more than what can be obtained locally and by comparing trusted online retailers they are able to get it at the best price.
Well established trusted online retailers such as Amazon and Buy.com have been riding the e-commerce trend and raking in profits for years. Other major retailers which have a massive offline presence such as Best Buy and Macy's have been expanding their online presence. Fortunately you don't have to be a significant business in order to build an online store. In fact, an incredible number of small businesses have already made the move online and a lot more are doing it every single day.
There are a few businesses that curently have a brick and mortar store in a local community. They would like to reach customers beyond their borders to increase profits for the business. Building an online store is the perfect way to complete this. Additionally there are a number of individuals who sell exclusively online, which saves a lot of expenses such as renting a store and hiring salespeople. A lot of small businesses got their start through e-commerce and continue to be very successful. There is definitely without doubt online shopping stores are likely to be around for a long time.
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