In this information I do want to show you how with very little effort on your part you possibly can make start to create someone generating online / offline presence.
What folks (and more to the point prospective clients) see and think about your online presence is going to have an enormous effect on how seriously they take your entire other advertising. This is because as soon as a prospective patient sees something you're featured in - whether this is an advert / PR / article etc. the very first thing a lot of them can do (and by most After all all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a poor quality website or perhaps too little presence then they're less inclined to follow up with making that initially appointment...
... and should they don't make the initial appointment you've no means of amazing them with your brilliance and getting them to stay with you for care!
On the other hand if you look just like a practice someone could conduct business with i.e. Buy google 5 star reviews you've an expert looking site, lots of raving reviews and testimonials, video clips on YouTube, a Google+ business page with your entire practice details / offers and coupons then that are they prone to visit you or another less select practitioner?
It's incredibly easy to setup a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as a fast review here's a quick outline of a few of the things you need to be considering:
1. Actively encourage your staff to seek reviews and testimonials from your entire patients who say anything complementary about you / your services / or your practice / or staff! Deliberately look for those with positive things to say about you in order to maximise the truly amazing items that are said about you. It might sound biased (which it's!) but when you simply ask those with positive thing to express about you to express them you then will get far more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews tend to be the very first thing people read and are almost universally trusted - and you would like as many as you will get!
3. I've said it before and I'll say it again - there's nothing stronger than testimonials and other social proof to show just how brilliant you're! Get many different these in video / audio / plain text and have them on your website / Google + and YouTube!
4. Get articles and press releases discussed you and your practice that "talk you up" and load them with your testimonials. Once written down these could be converted to posters for the clinic waiting rooms and changing areas, added to newsletters and other articles and even uploaded to the Internet and syndicated utilizing the various online PR web services.
Yes, I understand this means you've to do something to boost your company and strengthen you practice. Yes, you could have to accomplish a little work to encourage more patients to use your services... but when it is a neck and neck race between you and the therapist down the street you have to do something to move you in-front - and these four steps are just finished!
